When you can’t afford it, fake it. And trust the market to come to your aid.
Indians, who have indulged in jugaad for years, know this truism only too well. Their latest attempt to flaunt beyond their means is through iPhones.
Of great aspirational value, Apple’s flagship device remains a distant dream for most smartphone users in the country where the per capita income itself is far below the price of a high-end model that could cost up to Rs1,44,000 ($2,068).
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